Administrative Professionals Speaker & Trainer


Administrative Professionals Programs

Admin Staff Training & Development ~ Admin Conference Speaker
Administrative Professionals Day Programs

Customized Keynote & Breakout Programs to Educate, Inform and
Support the Supporters of your organization


Administrative professionals day speaker

Administrative Professionals Day at Capital One!

Leaders literally put their careers in the hands of their executive assistants every day. The exceptional admin serves as the backbone of the organization and helps create seamless, efficient and exceptional success for the leader and the entire team.

Sandy Geroux has more than 18 years of experience as an administrative professional, from entry level positions through Executive Assistant for several CEOs. She also has another 16 years of experience training administrative professionals. She now helps other administrative professionals create the WOW factor, become more effective and efficient, and achieve their personal and professional dreams.

Since the year 2000, she has conducted over 100 keynotes, training programs and workshops for more than 13,000 administrative professionals in 41 countries. Her columns and articles appear in many administrative publications, including ASAP, IAAP, Progressive Business Publications’ Administrative Update, and Executive Secretary Magazine.

Contact her today to discuss bringing an educational and entertaining program to your administrative staff!

Sandy will kick off her program (or your conference) with her song parody, “Man! I Feel Administrative!” (Click below to listen!)


If you’re an admin who is:

  • looking for ways to reach the next level…
  • at the top of your game and wonder, “What’s next?”…
  • looking for effective ways to gain buy-in for new ideas and initiatives…
  • seeking ways to let your hidden talents and abilities shine through, advance your career and contribute to the success of your company…

… Sandy’s programs to “Support the Supporters”, containing real-life examples from her experience as an administrative professional (as well as the experience of other admins), are for you!

Select a complete program below, or do as many organizations do, pick and choose the elements (from among all of Sandy’s presentations) that you’d like to include in a custom-made program that addresses the most important issues for your associates!


  • Thank you for speaking at today’s Administrative Professional Network Luncheon at Pepsico. I especially appreciated your enthusiasm. You are right that it is contagious. I feel more comfortable in my new role here at Pepsico. Your presentation gave me confidence to try and make a difference here in all that I do. I hope to be a “Victor” here and will remember your enthusiasm and try to strive for that level of commitment in my professional life going forward.
  • Thank you again Sandy. I do have to admit the very best part of your presentation was YOU! I felt such a connection to you like I have known you forever.
  • Thank you so much for your wonderful, inspiring presentation and “show”. Your enthusiasm was so needed and welcomed. You made us all feel comfortable and open to new ideas., and we all enjoyed the singing and goodies and everyone thought you and your materials were outstanding and helpful.


  • Thank you for making our Admin Professional Day event at Capital One a special one! I so enjoyed your presentation and positive interaction with our assistants. Your energy, good humor, and parody song (loved it!) were memorable and helped to make the message stick.
  • Thank you is clearly inadequate to express, on behalf of the APN network, our thanks for your being with us last Wednesday and presenting to our admins across the enterprise. I, too, am excited to hear feedback from the survey and will definitely pass that along. All in all what we are hearing is nothing less than expected….it was truly a great day in the life of admins across the company! Thank you so very much!
  • I am inspired by you!! Your energy is contagious. I so enjoy your sessions and can’t wait for the next years. You are a natural for sure. Not only are you funny and full of great positive spirit, your content is awesome. I always see things in a different perspective after one of your sessions.
  • You were fantastic! Absolutely fantastic at our Admin Event today. I love listening to you and trying to keep up with your energy! Awesome job.

High Impact Special Event & Conference Programs

If you’re looking for a program to kick off new intiatives for Administrative Professionals, provide an inspiring keynote, general session or full-day program for Administrative Professionals Week, or offer exciting breakout programs for your Administrative Professionals conference, Sandy is the ideal speaker for you!

administrative professionals speaker, conference mc

Conference EMCEE – APC 2010 & 2011

Sandy can also EMCEE your conference with entertaining and inspiring messages that combine your content and hers to create conference experiences that have attendees raving about long after they are through!

With over 18 years of experience as an Administrative Professional, from entry level through Executive Assistant, Sandy can relate to administrative professionals at every level. Due to Sandy’s success in inspiring Administrative Professionals to achieve their personal and professional dreams and goals, she is:

  • An annual conference presenter for the APC hosted by ASAP (American Society of Administrative Professionals);
  • A frequent keynoter and general session presenter for corporations, organizations and universities that host Administrative Professionals Day/Week programs, and administrative training programs throughout the year;
  • A columnist for the American Society for Administrative Professionals;
  • A monthly contributor to Executive Secretary Magazine; and
  • The author of many motivating and inspiring webinars for Administrative Professionals.

Below is a list of select programs Sandy can present for Administrative Professionals. Choose from the list of programs below, or call Sandy to arrange an inspiring customized program for your organization!

The Invaluable Assistant: 15 Hard-Hitting Ideas From the Field

Your competence makes you “indispensable.” Beyond that there are mindsets, attributes and skill sets that executives prize in their assistants – features that move you from “indispensable” to “invaluable.” Knowing what your leader is looking for (often before they know), “having their back” by anticipating needs and attending to things they overlook, and acting with the agility and adaptability demanded of executives is as critical to your success as it is to theirs. Direct from executives and their assistants, get 15 hard-hitting tips, skills and mindsets you need to stay on top of your game, and help your executives stay on top of theirs.

administraitve professionals conference speaker

APC 2015: The Invaluable Assistant

In this program you will:

  • Learn the difference between being “indispensable” and being “invaluable” – and why it matters
  • Recognize what leaders are truly looking for in their executive assistants
  • Receive over 30 tips and ideas for serving your executive at a higher level
  • Discover the mindsets and habits of the most invaluable assistants
  • Understand the “trade-offs” that come with being the right-hand person for a busy executive who doesn’t keep “normal” business hours


Creating the WOW for Your Company, Your Career and Your Life!

Whether you want to create the WOW in your personal or professional life, several elements are critically important, and we must not simply accept the status quo as inevitable and/or unavoidable. We can begin making huge impacts in our lives and our careers by answering one question:

W ill I
O r
W on’t I

…do what is necessary at this particular moment to make a difference in my own life or the life of someone else? Will I take the action necessary to satisfy this customer? Will I go out of my way to help this colleague, even though I’m tired or in a bad mood today? Will I act according to my values, each and every time I have the chance to make a difference in the life of someone else? If the answer is yes… the WOW will happen for you – and everyone around you.

administrative professionals day speaker

AP Day at Eastman

Following this program, you will:

  • Discover what you need to consider in order to create the WOW
  • Learn why “the land of comfortable enough” is a dangerous place to live
  • Realize that the WOW will never happen without taking reasonable and appropriate risks
  • Uncover the value and importance of innovation and creativity in your life and your work
  • Get rid of the “glass ceiling” in your job and in your mind
  • Realize the value and importance of connecting with your values and passion to create joy and immense possibilities in your life and your work

No Risk, No Reward: Creating Breakthrough Performance Through Effective Risk-Taking
(Alternatively titled: The Risk Not Taken: Sometimes It Can Cost You More)

As a society, we’re often taught to avoid risk and focus on playing it “safe.” What we’re not taught is that some level of risk is necessary in order to progress forward, nor are we taught what this level is, how to gauge and leverage it for our own success, and the high personal cost of “playing it safe” – especially in today’s competitive business environment. This program is designed to help attendees create breakthrough performance by learning to think differently about taking risks and realize the critical importance of taking calculated and appropriate risks. They will also discover the factors they will face when deciding to take risks, as well as principles to follow to achieve their goals and gain buy-in from others. Sandy shares personal experience and the experiences of others who have escaped the trap of “playing it safe” to inspire attendees to think more creatively about taking personal and professional risks. With this program, Sandy also helps organizations create a climate that encourages and rewards reasonable and appropriate risk, so employees feel empowered to connect with their values and creativity to produce exceptional experiences for themselves, their colleagues and their customers!

administrative professionals speaker

AP Day at Beth Abraham

Following this program, you will:

  • Recognize the absolute necessity and benefit of taking appropriate risks in business and life.
  • Identify and mentally prepare for the 4 factors you must fight when deciding to take risks.
  • Learn 5 valuable principles for taking risk, including steps to take to motivate yourself and how to gain buy-in from others whose help you may need/want.
  • Identify and eliminate the excuses you use to hold yourself back, and begin a plan to add more risk in your life to accomplish your goals.
  • Learn the importance of being a positive role model of high personal and professional performance.


It’s My Dream… And Who Am I To Stop Me? (The Mindsets and Habits of High Achievers)
(Alternatively titled: It’s A Do-It-Yourself World: Who’s Really Responsible for Achieving Our Dreams?)

Are you good at setting goals?  Maybe you’re great at it…but do you usually accomplish them, or do they often go by the wayside, like so many New Year’s resolutions?  Are you continually setting goals, or “getting ready” to accomplish them…without ever reaching the desired result?  Do you feel you’re being held back?  We’re all good goal-setters, but how many of us actually achieve the goals we set – especially the big ones?  Let’s face it – it’s a Do-It-Yourself World!  We must accept personal responsibility for successfully achieving our dreams, or we’ll never reach the desired results.  Whatever your dreams, this interactive, hands-on program is designed to help you discover how to effectively make plans to accomplish your dreams.  You will learn key principles and tips for doing so by developing the right mindsets, creating a framework and plan to achieve success, and increasing your self-reliance and self-confidence. You will actually begin the path to setting – and achieving – your own personal and professional dreams before you leave this session!

administrative professionals speaker

AP Day at Pepsico

In this program, you will:

  • Learn 7 critical mindsets and habits of high achievers, and how they succeed.
  • Discover the basics of success and motivation: why we fail; how we plan for success; eliminating instant gratification and other unrealistic expectations; personal responsibility.
  • Learn 10 tips for ensuring goals are attainable – and attained.
  • Learn 5 additional tools, tips and techniques to keep yourself motivated and accountable.

Develop action items in “baby steps” to accomplish goals, including deadlines, budgets and monitoring tools to track your progress along the way!

The Admin’s Guide to Leading Without Rank

Congratulations! You have been asked to serve on or lead a team at work. You have responsibility and deliverables, but no real organizational authority. Now what? Since the title was invented, administrative professionals have been vested with great power and unofficial leadership.

This program focuses on focuses on informal leadership processes that allow you to:

  • capitalize on that power;
  • gain greater visibility in your company’s culture;
  • unlock tremendous leadership abilities using relationships, feedback and team-building skills; and
  • influence others without ever issuing a directive.

Don’t Drop the Ball… Methods to Help With Multi-Tasking

In the old days, support staff had limited responsibilities and could focus on one task at a time. No more! Today’s admin typically has not only routine daily tasks, but also undertakes special projects, managerial responsibilities, and teamwork. That’s not to mention the unexpected and urgent things that come up each day. Help is here. This fast-paced session provides realistic techniques for setting priorities, tips on managing time so that the unexpected doesn’t control you, and ideas for boosting your ability to focus and reduce distractions.

In this program, you will:

  • Discover the critical distinction between multi-tasking, background tasking and switch-tasking
  • Prioritize and categorize what should be multi-tasked and what should not
  • Learn how to manage your time, your actions and your emotions
  • Uncover how to optimize your best time
  • Obtain strategies for maximizing your strengths and those of your team
  • Learn effective methods for allocating your time and breaking up your activities
  • Discover tools and techniques to help you get more organized.

The Power of Using a Skills Portfolio

Skills Portfolios have been used for many years in the creative and artistic fields.  However, many professionals in other areas are beginning to realize the power of using this invaluable tool to advance their careers, differentiate themselves in job interviews and demonstrate their unique skills.  Join Sandy as she shows you how to create an effective physical or electronic Skills Portfolio, how to use it properly in an interview… and how to advance your career – or even create a new position for yourself – within your current company.  In this workshop, participants will work with each other to begin thinking about, writing and actually creating their own personal Skills Portfolio before the course ends!

In this program, you will:

  • Discover how to use a Skills Portfolio to advance your current position, obtain a new position or demonstrate your ability to take on new responsibilities within your organization
  • See how a Skills Portfolio is most effectively organized and used
  • Learn the value of standing out in any situation – especially in interview and review situations
  • Understand the importance of a personal mission statement and begin to craft your own statement
  • See examples of critical elements of a Skills Portfolio
  • Learn the value of a leave-behind item, and how it can be effective utilized.

Help Yourself to Greater Confidence

Do you have confidence in your knowledge and abilities when you’re alone, only to have all that confidence and courage disappear in the pressure of a real-live situation?  The good news is that confidence is not something you’re simply born with – you can acquire greater confidence by focusing on self-improvement, being willing to overcome fear and take action, and changing the way you think, speak and act with regard to your talents and abilities.  Sandy will take you on a journey of self-discovery that will allow you to capitalize on your strengths and help yourself to stores of buried confidence you never knew you had!

In this program, you will:

  • Identify situations in which you do – or don’t – feel confident, and learn how to capitalize on, or deal with, them.
  • Discover 4 categories of focus for boosting self-confidence
  • Receive a (Baker’s) Dozen ideas to boost self-confidence
  • Learn an effective method for giving and receiving construction criticism

Take the Initiative: Make Things Happen and Get Noticed at Work

Do you sometimes wonder how certain people receive opportunities that the rest of us just don’t get?  How do they position themselves to receive those opportunities – is it just luck, or do they do something special to make things happen for them?  If you’ve ever asked yourself these questions, this program will help you realize how to position yourself to recognize opportunity when it knocks, cause it to “knock” more often, and capitalize on it when it does.  Learn the importance of taking action to create positive circumstances and opportunities for yourself at work – and in life in general!

In this program, you will:

  • Realize the importance of being creative and learn ways of expressing your creativity in positive ways at work
  • Learn how to “stand out from the crowd”
  • Understand how you can help yourself by helping others
  • Discover why it’s important to sometimes say “yes”, even when you’re tempted to say “no”
  • Learn the crucial roles of diplomacy, preparation and persistence
  • Learn how to keep your eyes and ears open for opportunity
  • Realize the importance of being a leader

High Impact Skills Training Programs
Customer Service, Leadership, Grammar & Writing Skills

Sandy offers training programs on the hard and soft skill-based topics below, as well as on Critical Thinking Skills and more. If you don’t see a topic of interest, please contact her to inquire about other topics you wish to present to your administrative professional staff.

Book them individually or as a monthly, bi-monthly, or quarterly training series!

Customer Service: Creating the WOW for Customers (designed for 1.5 days, but can be customized to fit your required length)

“I never realized how the intent expression on my face when I’m concentrating affected others until you had us look at the inadvertent messages we’re giving with our body language. Thank you for helping me realize this – it’s made a BIG difference!”
– Customer Service training program attendee)

As an administrative professional, one of the most important aspects of your job is delivering world-class customer service – sometimes to outside customers, but most often to internal customers who need your assistance to help them do their jobs better. In fact, usually an admin’s job is to “look good by making others look good!”

Questions and considerations addressed in this training seminar include:

administrative professionals training programs

Quarterly Training Programs at ERDC

  • Critical customer service mindsets & key concepts
  • Setting & handling up-front customer expectations
  • Polishing your proactive thinking and critical thinking skills
  • Communication skills: nuances of face-to-face, telephone and electronic interactions (and inadvertent messages sent via body language)
  • Differing communication styles, negotiation, stress management and dealing with difficult people
  • Teamwork, cross-training and backups
  • Brainstorming of specific customer service situations and how to make them “WOW!”

View a full outline of this outstanding program!

Leadership in the WOWplace (designed for 1.5 days, but can be customized to fit your required length)

“One of the things I appreciated most was the depth of the information.”
– WOWplace leadership program attendee

Leadership does not always come with a formal title. Administrative professionals must be exceptional leaders, with or without the title, in order to do their job effectively, get others on board with organizational objectives and foster teamwork, accountability and loyalty in the workplace.

Questions and considerations addressed in this training seminar include:

  • administrative professionals training programs

    Admin training & Procter & Gamble!

    Desirable leadership traits in management and administrative positions

  • Identifying your leadership style and how it may be helping (or hurting) you; tips on using the right style at the right time for highest impact
  • Becoming “invaluable” rather than “indispensable” – proving your value in the organization
  • Emotional leadership: human duties vs. job duties
  • Gaining buy-in and overcoming the “intimidation factor”
  • Fostering trust through consistency, reasonable risk-taking and keeping your eye on the goal
  • Conflict and conflict resolution
  • Communicating assertiveley and delegating effectively
  • The power of humor

View a full outline of this outstanding program!


WOWplace® Grammar Workshop: Say What You Mean & Mean What You Say! (designed for 1.5 days, but can be customized for required length)

“This class was exceptional. I keep my workbook on my desk next to me at all times so I can refer back to it when needed!”
– WOWplace grammar training program attendee

Do your written communications make you and your boss look better… or worse as a professional? Your spelling and grammar skills speak volumes in professional settings and if you want to put your best foot forward – on behalf of yourself and your organization – you must master the words and phrases that can either boost your credibility or destroy it.

Questions and considerations addressed in this training seminar include:

  • Grammar basics and tips on using the basic parts of speech properly
  • Confusing word choices – which to use when
  • Who vs. Whom, Which vs. That, Its vs. It’s – how to choose and how to use plurals, possessives, and conjunctions
  • Vocabulary-building: little-used and foreign words you should know, as well as metaphors and analogies
  • Using numbers and numerals properly
  • Dangling participles, mixed modifiers, ending sentences with prepositions – and other “sins” to avoid in order to eliminate confusion
  • Spelling basics
  • Sentence structure: run-on sentences, clauses, fragments, tense agreement and more
  • Using technology

View a full outline of this outstanding program!


WOWplace® Writing Workshop: Effective Writing is a WOW! (designed for 1.5 days, but can be customized for required length)

“I have problems getting to the point quickly. Your tips and organizational tools and templates will help me tighten up my writing.”
– (WOWplace writing workshop attendee)

In addition to requiring excellent spelling and grammatical skills, your writing style, concise explanations and interesting style can help make communications clear and enjoyable to read, or create a situation where they are time-consuming to understand and difficult to get through. In this workshop, attendees bring sample work products and projects to work on while in class in order to help them use their newfound skills in real situations that will help them boost their writing skills even before they leave the class.

Questions and considerations addressed in this training seminar include:

  • Getting organized using templates to help you determine: what is the point and what impact do you want to make?
  • Creating a draft and getting immediate questions and ideas on paper
  • Brainstorming, mind mapping and mindstorming techniques
  • Using stories and examples to support your points (one “story” is worth a thousand words!)
  • Tone and professionalism and the role of active vs. passive “voice”
  • Eliminating errors
  • Editing and polishing your work: less is more
  • Types of written documents – their importance and use
  • Using technology

View a full outline of this outstanding program!

Hindsight, Foresight and Insight: Maximize Your Impact With Critical Thinking

“Your session was so AWESOME!!  I wish I could have taped all that you had to say but I couldn’t.  Now that I am back at work I realize how much I need you in my ear telling me how to handle this or that situation.  What questions to ask, etc…”
– WOWplace Critical Thinking workshop attendee

Have you ever wondered how some people seemingly “read people’s minds,” anticipate and prevent problems, recover quickly and find fast solutions?  As Admins, we’re used to thinking reactively, tactically and logistically in order to solve problems and handle the multitude of details thrown at us daily. But we must also learn to think as strategically and proactively as the executives we serve in order to prevent at least some problems from happening.

Possessing 20/20 vision means you can see from 20 feet what average people can see from the same distance. Applying this concept in business, possessing 20/10 or 20/1 means you can “see” things much earlier than most. This program focuses on ways to create 20/10 foresight by maximizing your learned knowledge and applying it to real-life situations, and then on ways to create exceptional 20/1 insight by practicing, mastering and polishing your proactive and critical thinking skills and making them second-nature, in order to anticipate, recognize and prevent problems, as well as minimize and recover more quickly from them when they occur.

What you will learn in this program:

  • 5 mindsets and habits proactive people use to get ahead, stay ahead and help themselves, their leaders and their organizations succeed at a higher level.
  • Proven methods for proactive thinking and training your mind to more effectively and consistently apply new learning.
  • Simple tools for using applied knowledge to factor in perceived challenges and be ready to handle them before they happen.
  • How to develop a reputation for being ahead of the game, so you move from being “believed” to being “believed in.”

Contact Sandy today to discuss a customized and highly impactful program for your organization! If you’d like her to put a “pencil hold” on a date for you, please fill out the Book Sandy Now!” form and give us the details of your program. Sandy will be in touch with you within 24 hours of receiving this request.


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